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Down
to Roll

For academies

A new revenue channel for your academy.

Your mats are already paid for. Down to Roll helps them work harder — turning unused hours into bookable training sessions while you keep control of your schedule, rules, and pricing.

Idle capacity

Fixed costs. Limited revenue hours.

Rent, mats, utilities, and insurance run 24/7 — but most academies only generate revenue 5–7 hours a day. Every empty hour is capacity you already paid for.

Typical Week

6am — 9pm

Revenue only while class is in session.

Morning Class
Empty
Empty
Empty
Evening Class
Empty

~5–7 revenue hours per day. The rest sits empty.

With Down to Roll

6am — 9pm

Empty hours become bookable training windows.

Morning Class
Bookable Open Mat
Private Instruction
Small Group Training
Evening Class
Bookable Open Mat

Same mats. Same rent. More revenue.

10+

idle hours per week for most academies

$600+

potential weekly revenue

$31k+

potential annual revenue

12+

potential new members per year

See your potential

What could your empty hours earn?

$600
Weekly Revenue
$2,400
Monthly Revenue
$31,200
Annual Revenue

12+ potential new memberships per year

Based on one new member per month of active participation.

Estimates are illustrative and depend on local demand, pricing, conversion, and academy participation.

New member pipeline

Bring new practitioners through your doors.

Every booked session introduces verified practitioners to your academy. No ad spend, no discount trials — they experience the real thing.

  1. They discover your academy

    Practitioners searching for open mats and training windows find your academy in the app.

  2. They train on your mats

    A verified group books a window, experiences your space, your culture, and your community.

  3. They come back

    Good sessions turn into repeat bookings — recurring revenue with zero extra teaching.

  4. They join

    Regular visitors convert into full members. Your mats become your best marketing channel.

Reduce attrition

Keep flexible students connected instead of losing them completely.

Life happens — schedules change, budgets tighten, people move to the edge of town. Give former and flexible members a pay-as-they-train way to stay part of your community instead of disappearing.

  • A soft landing for members who can't commit monthly
  • A re-entry path that leads back to full membership
  • Revenue from people who would otherwise pay you nothing
A full academy training room during an open training session

Upsell opportunities

Mat time is just the beginning.

Private Instruction

Offer privates and small-group coaching to visiting practitioners at your rates.

Seminars & Events

Fill seminars and camps with a wider audience of verified local practitioners.

Recovery Services

Sell sauna, cold plunge, and recovery add-ons alongside mat time.

Merch & Retail

Every visiting practitioner is a potential customer for your gear and apparel.

Trust & safety

You stay in control. Always.

You control who can book, when they can train, what they pay, and what rules they must follow.

Government ID Verification

Every user who books academy time is identity-verified first.

Digital Waivers

Waivers are signed in the app before anyone steps on your mats.

Temporary Access Codes

Codes work only for the booked window, then expire automatically.

Cohort Leader Accountability

A named leader is responsible for every session, start to finish.

Academy-Specific Rules

Your rules are shown and agreed to before every booking.

Ratings & Reviews

Both sides review every session, so good behavior compounds.

Banned User Management

Block anyone from booking your academy again, permanently.

Cleanup Enforcement

Mats cleaned and checked out is part of every session's close.

Insurance Support

Guidance and documentation support for your coverage questions.

Academy dashboard

Manage everything from one place.

Schedule, pricing, bookings, payouts, members, access codes, and reviews — all in a single academy control panel.

Dashboard

May 18 – May 24

Total Revenue

$2,842

Sessions Booked

28

Participants

112

New Members

7

Utilization Rate

62%

+8% vs last 7 days

Average Rating

4.9

128 session reviews

Top Window

Tue 7–9 PM

$612 · 8 sessions

Illustrative preview of the academy dashboard.

Founding academy program

Get in early. Shape the platform.

We're onboarding a limited group of founding academies and building the platform around their feedback — including optional curriculum-aligned student goals that match what you're already teaching.

Free during founding phase

No setup fee, no monthly fee. Founding academies get preferred long-term terms.

Priority onboarding

Direct access to the team, white-glove setup, and fast support.

Influence the roadmap

Founding academies drive what we build next — from access controls to payouts.

FAQ

Common questions from academy owners.

How much does it cost to join?

Nothing during the founding academy phase. No setup fee, no monthly fee. As the program matures, a platform fee may apply to bookings — founding academies get preferred terms.

Do I have to be present during sessions?

No. Sessions are designed to run without staff. The cohort leader receives temporary access instructions, is accountable for the group, and the session is reviewed by both sides afterward. You can also choose to only offer staffed windows if you prefer.

What if my insurance has questions?

Every participant is ID-verified and signs your digital waiver before training. We provide documentation to support your conversations with your carrier.

How do I get paid?

Bookings are paid in the app at the price you set, and payouts are transferred to your account. You always see exactly who booked, who attended, and what you earned.

Can I start small?

Absolutely. Most academies start with one or two open mat windows per week, then expand as they get comfortable with the flow.

Get started

Tell us about your academy.

No commitment — we'll walk you through the program and answer every question.

No commitment. We'll follow up within a couple of business days.